Brief:
The Cannes Young Lions Print Competition 2019 demanded a piece of work encouraging members of the advertising industry to join the #timeTo code of conduct on sexual harassment.
Summary:
Using real life stories, we presented every day examples of workplace sexual harassment as advertising scripts. We then annotated the changes that need to happen for a healthier and more respectful workplace and challenged the reader to 'approve them'.
Results:
We won and went to Cannes in June 2019 as UK Ambassadors. We were also featured in Campaign Magazine, mercifully in the issue before they featured that cretin Farage on their front cover.
Judge's Comment, Anon:
"What a truly original piece of work. The attention to detail here is phenomenal, from the big idea to every detail of the execution. I really enjoyed reading this ad felt compelled to act all at the same time - it draws you in, provides so much genuine insight and taps straight into the world it belongs to. This piece shows immense understanding for the task at hand and showcasing some impressive creative expertise."
