Brief:
Across TV, radio and social - tell eligible families about the Scottish Child Payment, as well as the other 5 family payments Social Security Scotland offer, in a way that destigmatises claiming benefits.
Summary:
We represented the literal balancing act all relevant members of the audience will recognise. And we used a simple, joyful illustration style to grab attention in a way that puts qualifying families at ease.
TV:
Radio:
Social content:
Results:
**Campaign ongoing**
