BRIef:
As part of our work to get fans closer to the greatest sporting machine in the world, we run CRM campaigns for Mercedes AMGF1 throughout the year showcasing their unmissable giveaways.
The Las Vegas Grand Prix prize draw is arguably the biggest in their calendar, and we were tasked with using the incentive of an All Expenses Paid VIP trip to Sin City to secure +50,000 sign ups from new and existing F1 fans.
As part of our work to get fans closer to the greatest sporting machine in the world, we run CRM campaigns for Mercedes AMGF1 throughout the year showcasing their unmissable giveaways.
The Las Vegas Grand Prix prize draw is arguably the biggest in their calendar, and we were tasked with using the incentive of an All Expenses Paid VIP trip to Sin City to secure +50,000 sign ups from new and existing F1 fans.
RESPONSE:
Our hook to reel in these entrants focused unashamedly on what defines Vegas and motorsport i.e. winning big. By renaming 'Sin City' to 'Win City' and unapologetically driving home the huge rewards on offer, we created a flexible and renewable platform that can be used year in, year out across every channel.
Our hook to reel in these entrants focused unashamedly on what defines Vegas and motorsport i.e. winning big. By renaming 'Sin City' to 'Win City' and unapologetically driving home the huge rewards on offer, we created a flexible and renewable platform that can be used year in, year out across every channel.
REsults:
+143,000
entries
63,875
CRM opt-ins (27% above target)
56%
conversion rate
Plus 'Win City' was refreshed for the 24' season.
LIGHTS OUT!
+143,000
entries
63,875
CRM opt-ins (27% above target)
56%
conversion rate
Plus 'Win City' was refreshed for the 24' season.
LIGHTS OUT!
