Brief:
We were challenged to activateĀ a family campaign digitally,Ā engagingĀ thousands of kids and parents, across borders and languages, without relying on specific devices or downloads.
The solution had to feel joyful, frictionless, and scalable, something that could live both on-site and online while elevating the brand experience at Novotel hotels throughout Europe.
RESPONSE:
We armed Novotel with aĀ QR-triggered web gameĀ that familiesĀ could access directly from posters and printed assets.
We armed Novotel with aĀ QR-triggered web gameĀ that familiesĀ could access directly from posters and printed assets.
Having unearthed a set of archive characters from an old menu, we resurrected and reimaginedĀ them into a Hide&Seek adventure crew led by 'Novo',Ā the new mascot.
From visual storytelling and animation, to intuitive UX and game design, we created a character-based experience that felt fun, natural and accessible to all ages.
From visual storytelling and animation, to intuitive UX and game design, we created a character-based experience that felt fun, natural and accessible to all ages.
no app, no downloads AndĀ no barriers, available to play in 8 different languages.
Results:
RESULTS:
The campaign delivered impactful interaction at scale, online and on hotel floors.
>3kĀ Families engaged
>70Ā Countries played in
67% Engagement rate
