Brief:
Full disclosure - I approached Screen Machine after learning the only mobile cinema serving Scotland's most remote areas, was on its last wheels.
From my granny of all people.
Full disclosure - I approached Screen Machine after learning the only mobile cinema serving Scotland's most remote areas, was on its last wheels.
From my granny of all people.
The Owners, Regional Screen Scotland, desperately needed a safer, more suitable and more sustainable vehicle if residents of the Highlands and Islands were to continue seeing the latest blockbusters in this beloved community asset.
Trouble is, at a time when arts funding is being decimated, the Screen Machine sequel had a price tag of £1.6 million...
Trouble is, at a time when arts funding is being decimated, the Screen Machine sequel had a price tag of £1.6 million...
Response:
We needed a hook to flow throughout ALL different kinds of assets, encouraging donations from rural residents, further afield and central government.
so we thought, what's the one thing Scotland and Hollywood are both famous for?
using the power of parody, With rousing voice over from national treasure Alan Cumming, our film took to the hills in an unforgettable way, and with an urgent message. a message that was echoed in landing page copy, posters, badges and dm too.
We needed a hook to flow throughout ALL different kinds of assets, encouraging donations from rural residents, further afield and central government.
so we thought, what's the one thing Scotland and Hollywood are both famous for?
using the power of parody, With rousing voice over from national treasure Alan Cumming, our film took to the hills in an unforgettable way, and with an urgent message. a message that was echoed in landing page copy, posters, badges and dm too.
save our screen machine.
results:
The campaign was picked up by The Scotsman, The herald, The National and STV Scotland.
It raised over £100,000 (from a total budget of 2k) in public donations, and was also hugely influential in securing multiple government grants to get the £1.6M needed in under a year.
The campaign was picked up by The Scotsman, The herald, The National and STV Scotland.
It raised over £100,000 (from a total budget of 2k) in public donations, and was also hugely influential in securing multiple government grants to get the £1.6M needed in under a year.
"your film is a triumph – the Cabinet Secretary for Culture guffawed very loudly at the Scottish Job bit.
Please accept our heartfelt thanks and pass them on to your colleagues for the exceptional work you have done on the film and the other assets.
At a parliamentary reception in a grand hall on Tuesday evening we outdid all the other exhibitors with our shiny film on a big screen – there is no way we could have done anything like this ourselves."
- Simon Drysdale, regional screen scotland Interim CEO
