Brief:
National Energy Action had already created #DonateTheRebate, but to stand out against the news cycle and generate broader appeal, they needed a creative hook.
Our campaign idea had to convince people to donate without shaming and promote the joy and warmth in giving.
That’s how we got to the proverb, “chop your wood it warms you twice” as an analogy for the action we wanted to inspire.
Summary:
Our idea called for an outdoor shoot, but with typical November conditions and zero fat in our cast, crew and schedule, we needed to not be at the mercy of variables like weather and daylight.
So we decided on Virtual Production. A practical set, extended seamlessness through an LED wall was a no brainer. VP let us control the environment, make creative decisions and implement them in real time, and also reduced our carbon footprint by containing the production to one location.
