Brief:
Create a series of indents for Sky Sports, supporting Betfred's sponsorship of the 2017/18 Rugby Super League season.
Summary:
By fusing actual Super League footage with typical community situations, we showed how ingrained rugby league is in the daily lives of its fans.
Results:
The whole campaign was featured on BestAdsOnTV.com, seen here.
NB: These idents were refreshed ahead of the 18/19 season.
