Brief:
Create 4 fun, authentic and festive pieces of film for Debenham's Christmas social campaign.
Summary:
We asked Debenham's audience to nominate people and groups deserving of a special yuletide surprise, selected 'winners' and then told those stories.
Results:
Debenham's most popular social content campaign of all time. We delivered over 3 million views across 5 videos and engagement rates more than double the target set.
Client Quote:
"We tasked Magnafi with helping us bring our Christmas campaign to life on social and we are delighted with the results. Moving from brief to planning in a matter of weeks, they've made the complicated task of surprising competition winners with magical experiences look easy, managing the tight deadlines with professionalism, creativity and humour. It's been a pleasure working with them to deliver such a fun and festive project that our customers have thoroughly enjoyed.”
Sean McGinty, Head of Marketing Operations, Debenhams.
In April 2018 this project won Social Media Campaign Of The Year at the World Retail Awards.
